'PITCH '26' over a background of gradient blue and orange vertical stripes.

Applications for Pitch '26 are now open

We're calling on ambitious founders and emerging businesses to pitch for the chance to retail in Arnotts this Christmas.

Now in its sixth year, Pitch is your opportunity to secure a trading space in Ireland's most iconic department store.

That's not all, the overall winner will receive a prize package including retailing in Arnotts, a ten thousand euro business development fund from Arnotts, financial services from Pitch sponsor FRAME Advisory and a Media Campaign fund courtesy of The Business Post and Newstalk.

This is the shelf space, the backing, and the exposure that changes businesses.

Whether you’re scaling an established brand or launching something new, Pitch is designed to support ambitious entrepreneurs who are ready to grow.

The Prize

  • A €10,000 business development fund from Arnotts
  • Mentorship from experienced industry experts
  • Financial advice and services from Pitch sponsor FRAME Advisory
  • PLUS a major media campaign fund courtesy of The Business Post and Newstalk.

The winner will also get the ultimate retail opportunity: to sell and showcase their brand at Arnotts, right in the heart of Dublin and online at arnotts.ie.

If you’re ambitious and ready to grow your business, this is your chance to take your brand to the next level.

Apply Now
Owner of Pitch 25 winner, Hildun Beauty, standing in arnotts at the brand's booth, with products displayed

Pitch '25 Winner: Hildun Beauty

Hildun Beauty was founded when Suzy Griffin Dunne identified a clear gap in the market for top-tier, high-performance luxury makeup that delivers immediate impact without inflated pricing. While on maternity leave, Suzy embarked on an ambitious mission to collaborate with some of the world’s leading R&D teams, developing formulas designed to impress both makeup lovers and professional artists alike. From the outset, Hildun took an unconventional approach - launching without a spokesperson or ‘face’ of the brand, allowing the product to speak for itself. That confidence was rewarded when the brand’s debut Silk to Set Kajal Eyeliners went viral, rapidly gaining a loyal following and winning three national UK beauty awards, including the prestigious Bazaar Best of the Best Eyeliner Award. To date, over 100,000 Silk to Set Kajal Eyeliners have been sold, providing the commercial momentum to invest in an expanded product portfolio built on the same uncompromising standards.

Shop The Winner