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SS18 Press Day
Our SS18 Press Day took place this week, discover the hottest trends for the season ahead now.
Our key trend for the SS18 season is Crayola Bright's. This new primary based colour palette celebrates fashions power to generate confidence.
Another big trend this season is Desert Spirit. Riding off the American sub-culture theme, this 1970’s inspired trend has denim at the core. Ranging from slick high waisted styles to relaxed western shapes to tailored looks, the common thought throughout is free-spirit.
Taking a ladylike turn, our next trend, Garden Party, delivers a sense of occasion dressing in traditional feminine silhouettes perfect for a garden party dress code. Whimsical and ladylike shapes are shown in various lengths, while pretty florals are sprinkled over delicate materials.
For a bolder and brighter take on florals we look to our Tropical Havana trend. Inspired by the tropical influence of Cuba, this trend mixes printed and embellished textiles ranging from novelty fruits to botanical blossoms to palm frond