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What you need to know about Better Cotton

Better Cotton is the largest cotton sustainability programme in the world that trains farmers to use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and well-being. With the overall aim of transforming cotton production worldwide, BC works with key stakeholders worldwide to transform the cotton supply chain. While Better Cotton is not physically traceable to end products, BC Farmers benefit from the demand for Better Cotton. Find products from brands who are supporting this mission by sourcing Better Cotton on our Sustainable Edit.

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G-Star Raw is a forward-thinking company and part of their long-term strategy involves constantly improving their sustainability practices. As a denim brand, cotton represents 80% of the collection, so it’s imperative that sustainable options are looked at. The brand focuses on increased use of sustainable and recycled cotton, as well as partnering with BCI to support the demand and production of Better Cotton.

Selected want to accelerate fashions journey towards a more sustainable reality. The industry has a significant impact on our environment and it is important to start taking steps in the right direction. Partnering with The Better Cotton Initiative to support more sustainable cotton farming practices is one of many great steps this brand is taking.

When you buy cotton garments from Jack & Jones, you are supporting responsible cotton production. The brand aim to source 30% of their cotton certified organic by 2025, with as much as possible coming from fully traceable sources to which they are already nearly there.

InWear believe in respecting people and the natural world. With producing organic cotton clothing pieces, they as a brand are committing to driving positive change for our world.

This brand focus on every detail to deliver the best possible product and at the same time, focus on improving and taking steps in the right direction in matters regarding the environment. Part Two work continuously to improve the conditions in their supply chain and one of the actions they have taken in order to achieve this is partnering with the Better Cotton.

For Levi’s, it’s about making better choices like sourcing more sustainable materials and finding ways to use less water. It’s about making better clothes and it’s about bettering the planet and the communities that share it at every step along the way. Levi’s use the Better Cotton alongside many other ways of helping the world become a better place.

Tommy Hilfiger have gone beyond the world of denim and found unique solutions to create jeans made of 100% recyclable cotton. Invest in your wardrobe with sustainable products and help the environment that bit more.

Calvin Klein have vowed to utilise 100% sustainably sourced cotton by 2025, including cotton sourced as part of BCI. Indulge in luxury, comfort and items that are good for the environment when you shop with Calvin Klein.