Urban Primer Eyeshadow Primer Potion
Pictured colour: Minor Sin
Urban Primer Eyeshadow Primer Potion
Urban Primer Eyeshadow Primer Potion
Animal Welfare

URBAN DECAY The Sustainable Edit Urban Primer Eyeshadow Primer Potion

€21.64
Urban Primer Eyeshadow Primer Potion
Minor Sin Choose Colour
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NEW Nominated day delivery
Pick your delivery date and time slot up to 28 days in advance. Dublin only.
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Part of our Sustainable Edit

We place sustainability at the heart of what we buy and sell which is why we’ll reward you with double loyalty points when you shop sustainably.
Find out more
Just when you thought Eyeshadow Primer Potion couldn’t get any better, we found a way. With revamped packaging that includes an applicator, our legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it’s famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you’ve tried Eyeshadow Primer Potion, you'll never want to live without it. Our formula glides on smoothly, and space-age polymer technology fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow.Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want. Our Original shade blends beautifully on all skin tones and dries invisibly. The nude matte finish of Eden offers full coverage while hiding ALL redness (and gives you a gorgeously subtle look when worn alone). And Minor Sin, a champagne shimmer, is a sheerer version of Sin that we reworked based on customer feedback (yes, we do listen to you!). Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
  • Sustainability: This brand is certified Cruelty Free by PETA, therefore has committed never to conduct, commission, pay for, or allow tests on animals at any phase of development, for both ingredients and final products.

Be assured there are no additional taxes or duties when you shop with us. Read our FAQ to find out more.

  • Standard €5.95

    Please allow up to 5 working days for delivery.

  • Premium Express €9.50

    1-3 business days.

  • Nominated Day, Dublin Only €13.50
  • Large Items €24.99

    Large items may take up to 7 days for delivery. Not available for Northern Ireland. Terms and Conditions apply.

    Find Out More About Our Delivery Methods

  • Return policy

    For full details on how you can return items online or in-store, please click here

  • Click and Collect

    Orders can now be collected from Arnotts and Brown Thomas stores.

Please allow 3-5 days for Click and Collect.

Orders can now be collected from Arnotts and Brown Thomas stores.

Click & Collect allows you to place an order online and collect free of charge. Choose “free in-store collection” as a delivery method and proceed to checkout as normal.

You will be sent a Ready to Collect email to confirm your order is ready. You will have up to 7 days to collect your order.

Bring this email, as well as photographic ID, or the payment card you used for the purchase.

For more details, please refer to our Click & Collect page.

Choose from our drawstring bag or signature gift wrap options which include your personalised message from €3.
At certain times of the year our gift wrap may vary slightly in line with seasonal celebrations.
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