Rituals
Rituals

They are everywhere: at any given moment, of every single day, waiting to be discovered, eager to share the beauty within them. They are the seemingly meaningless moments we all tend to overlook. Rituals unveils these moments and reminds you to experience them with joy.

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  • RITUALS

    The Ritual of Yalda

    Inspired by the ancient Persian festival, The Ritual of Yalda helps you find warmth, light and well-being during the longest nights of the year. People gather with loved ones, make wishes, and eat the last remaining summer fruits like pomegranate and watermelon, to give them energy for the coming winter.

    The Ritual of Yalda
    The Ritual of Yalda
    The Ritual of Yalda
    The Ritual of Yalda

    Inspired by the ancient Persian festival, The Ritual of Yalda helps you find warmth, light and well-being during the longest nights of the year. People gather with loved ones, make wishes, and eat the last remaining summer fruits like pomegranate and watermelon, to give them energy for the coming winter.

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