CHANEL has reinvented lip balm and made it as desirable as an iconic lipstick, for buildable colour and better-looking lips, day after day. A unique lip balm with a dual "COLOUR AND CARE" function. ROUGE COCO BAUME's smart formula allows for customised coverage, ranging from a sheer wash of colour after one coat to lipstick-like intensity after three coats.

ROUGE COCO BAUME delivers its exceptional benefits with a naturally luminous finish that becomes more matte as it wears. At the heart of the ROUGE COCO BAUME formula: Oleoactive, an oil derived from the fruit of the olive tree, which is high in omega-9s, and its polyphenol-rich leaves. The antioxidant properties of this oil keeps the lips looking beautiful.

The flowers in the garden at La Pausa, the house where Gabrielle Chanel would go to recharge, inspired the CHANEL Makeup Creation Studio to create a colour palette ranging from a slightly pearlescent, transparent shade to a burgundy brown. These diverse hues are presented in a white and gold version of the iconic ROUGE COCO BAUME packaging. The ivory colour echoes the softness of the texture, and the gold catches the eye, making this packaging a must-have.

• How to use: Apply the lip balm straight from the case in a single swipe. ROUGE COCO BAUME can be worn on its own or in combination with other shades to either illuminate or intensify your makeup look.For a more diffused look, use your finger to blur the edges. Choose the intensity of your lip colour:One swipe for a subtle hint of colour. Three swipes for coverage that is nearly as intense as a lipstick.

• Product compliance information: Chanel, 92200 Neuilly Sur Seine, France, online.boutique@chanel.co.uk