AVEDA The Sustainable Edit Blonde Revival™ Purple Toning Shampoo

Mild shampoo that gently cleanses and revives the look of cool-tone blonde hair color by helping neutralize brassy yellow tones. Revive your color with 8x the violet-rich pigments* for our coolest blonde yet. • Low-lather shampoo developed to maximize toning benefits while cleansing hair • Ideal for blonde, naturally grey or silver hair • 97% naturally derived† • Silicone-free, vegan, cruelty-free and sulfate cleanser-free * Blonde Revival™ Purple Toning Shampoo compared to Aveda’s Blue Malva Shampoo. †From plants, non-petroleum minerals or water.

• 40ml
• Water\Aqua\Eau, Sodium Cocoyl Isethionate, Propanediol, Glyceryl Oleate, Coco-Glucoside, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Hydroxypropyl Starch Phosphate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Passiflora Edulis Seed Oil, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Oil, Tocopherol, Sodium Chloride, Citric Acid, Fragrance (Parfum),* Limonene, Citronellol, Amyl Cinnamal, Geraniol, Hydroxycitronellal, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Ext. Violet 2 (CI 60730) <ILN49090> *Aveda’s Own Pure-Fume™ aroma with Osthmanthus, certified organic Orange, Cedarwood and other pure flower and plant essences/Parfum Exclusif Aveda Pure-Fume™ à l’Osthmanthus, à l’Orange certifiée biologique, au Bois de Cèdre et autres essences pures de fleurs et de plantes.
• Apply to wet hair. Leave in 1–3 minutes. Rinse thoroughly. Follow with Blonde Revival™ Purple Toning Conditioner. Toning results can vary.
• Sustainability: This brand is certified cruelty free, there none of it's products have been tested on animals.