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Feminine, dangerous and fun. Urban Decay appeals to women who relish their individuality and dare to express it.
Urban Decay started doing colour before it was cool – from the outstanding range of velvety eyeshadows—including the iconic Naked Palettes—to award-winning eye liners, and legendary setting sprays, Urban Decay has been shaking up the industry for over 20 years.
Founder Wende Zomnir challenged the classic 90s palette of pink and beige, to create a range that’s edgy, unique, and appeals to colour junkies from every walk of life. She founded Urban Decay on the belief that makeup is all about self-expression and telling your own story.
Naked Palette is the go-to makeup item for celebs including Mindy Kaling, Julianne Hough and Kate Middleton, while Gwen Stefani was one of the brand’s earliest fans.
It’s the palette that revolutionized neutrals forever. Loaded with 12 bronze-hued shadows in an incredible range of textures including matte, satin, shimmer and sparkle—Naked proves that neutral is anything but boring. Whether you’re going for a laid-back, beachy vibe or black-tie drama, everything from the palest nude to the grittiest gunmetal is here.
Every shade features the unique Pigment Infusion System™, a vehicle for colour that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows colour to weave itself through the eyeshadow formula, resulting in sparkle that doesn’t fall; colour that stays on your lids; and a velvety, suede-like smoothness and blendability.
Coverage without compromise. This weightless formula blurs imperfections for a flawless finish that feels invisible, but looks professionally retouched.
It feels like wearing nothing, yet Naked Skin Liquid Makeup transforms your complexion. Skin looks natural, illuminated and bright with a luminous demi-matte finish: like the beautiful skin you were born with. Light-diffusing spheres provide a visible reduction in the appearance of fine lines and wrinkles, blurring imperfections for beautifully perfected, ultra definition skin that looks completely real.
Naked Skin Liquid Makeup provides truly buildable coverage with a weightless feel and a luminous finish. And it’s loaded with nourishing ingredients, including: Matrixyl 3000 (a powerful anti-wrinkle peptide), protective and brightening Litchiderm™, antioxidant green tea, and sodium hyaluronate for optimal skin hydration and nutrient absorption. The sleek, hygienic pump provides more control, with less waste of product.
Mist on this weightless spray to give your makeup serious staying power. All Nighter Makeup Setting Spray keeps makeup looking gorgeously just-applied for up to 16 hours—without melting, fading or settling into fine lines.
The groundbreaking, tested formula is suitable for all skin types, free of oil and parabens, and features patented Temperature Control Technology which lowers the temperature of your makeup to keep foundation, eyeshadow, blush and concealer in place—even in hot and humid or cold and windy conditions.