We are delighted to announce Pure Clothing as the winner of Pitch ’21.

Founders of Pure Clothing, Peter Timlin and Richard Grimes from Co. Sligo win a €10,000 business development fund and have secured the amazing opportunity to sell their range at Arnotts, both in-store and online.

Pitch '21 launched in April '21, calling on budding Irish start-up companies and promising new brands to pitch for an opportunity to retail their product in Arnotts, with the chance of winning a €10,000 business development fund to grow their business.

Peter and Richard were amongst hundreds of applicants, who were reviewed and shortlisted to five finalists by our expert judging panel. The finalists worked with our judges and traded in-store and online throughout November and December, the busiest time of the year.

Speaking about the Pitch ’21 winners, Director of Innovation and Enterprise Audrey Owens, said “We are delighted to announce that Pure Clothing are the winners of Pitch '21. Their brand ethos result in an authentic and high quality product which our customers really responded to over the past few months. We look forward to seeing what’s instore for this young, innovative brand.”

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