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New Beauty To Love
It’s our biggest month of beauty ever! We’ve just launched four of the most anticipated brands around – from the iconic NARS, to the vegan, cruelty-free IT Cosmetics.
They’re the names on everyone’s lips – Urban Decay; NARS; Hourglass; and Arnotts Exclusive, IT Cosmetics. Edgy and fun, or classic and luxurious, there’s something for every beauty lover amongst our latest launches. Find your new favourite beauty hero amongst these brilliant brands.
Feminine, dangerous and fun. Urban Decay appeals to women who relish their individuality and dare to express it. Urban Decay started doing colour before it was cool – from the outstanding range of velvety eyeshadows—including the iconic Naked Palettes—to award-winning eye liners, and legendary setting sprays, Urban Decay has been shaking up the industry for over 20 years.
Founder Wende Zomnir challenged the classic 90s palette of pink and beige, to create a range that’s edgy, unique, and appeals to colour junkies from every walk of life.
Makeup artist. Photographer. Iconoclast. François Nars is one of the most influential image-makers in the world. Unable to find the right tools to perfect his trade, the makeup artist launched NARS Cosmetics in 1994, with 12 iconic lipsticks. “I wanted to bring a new eye to beauty”, he says.
Famous for cosmetics that bring incredible levels of colour purity to your makeup bag, NARS is high fashion, high style, high beauty. Each lipstick, eyeshadow, blush, or highlighter channels the brand’s signature boundary-pushing approach to makeup.
Hourglass exists at the revolutionary intersection of science, beauty and luxury. The brand is acclaimed for its breakthrough formulations, technological innovations and unwavering commitment to reinvention.
Hourglass was established in 2004 when founder and CEO, Carisa Janes, developed a luxury cosmetics brand with a focus on active ingredients, modern design and exceptional functionality.
Free of parabens and sulfates, Hourglass products are also predominatly vegan and are never tested on animals.
Innovative Technology is IT.
IT Cosmetics believes that the most beautiful women are real, so founder Jamie Kern Lima ensures that they work closely with plastic surgeons to develop clinically proven, innovative, problem-solving products harness cutting-edge, anti-aging technologies and skin-loving ingredients.
The range of makeup and skincare is game-changing and, when in the hands of real women everywhere, becomes life-changing by giving you the power to be your most beautiful you.
The range is 100% cruelty-free, and a number of products are vegan-friendly.