National Fragrance Day

International Fragrance Week

Fragrance is so much more than just a sweet-smelling perfume in a pretty bottle. With the power to evoke powerful memories and emotions, your signature scent is your very own form of art.

International Fragrance Week is celebrated in March every year, but perfume has been around for at least 5000 years.

With its origins in ancient Egypt and Mesopotamia, the first fragrances were made from natural ingredients such as jasmine, frankincense and honey.

Deciding on your signature scent is a very personal choice and a perfume that smells beautiful on your sister or a best friend might not be the one for you. This is because each person’s body chemistry made up of hormones and pheromones reacts differently with the ingredients of perfume, which can result in a completely different smell!

Fragrances come in different concentrations and the first step in choosing one is deciding which one you would prefer. The lowest concentration is eau de cologne, which tends to last about two hours on the skin. Eau de toilette lasts around three hours, eau de parfum can last up to five hours and perfume (or parfum) usually only requires one application per day.

Next, you need to select the fragrance family which you prefer. Light and fresh, sweet and floral, rich and exotic or earthy and woody are just a few of these families. You will probably find that you are naturaly drawn towards certain fragrance families. You should think about which fragrance family suits your look, style or personality. For example, if you are very feminine and romantic in style and personality, you might be attracted to florals. If you’re more outdoorsy and energetic, you may prefer fresh fragrances like citrus. Those who favour oriental scents tend to be passionate and sophisticated, whereas lovers of the more woody scent are sensual, free-spirited and nurturing.

Bear in mind that fragrances are made up of notes. The top note is the immediate smell, while the base note does not release until about 30 minutes after application so therefore you should allow the scent to settle on your skin before you evaluate it. You should also try testing the fragrance in various scenarios – indoors, outdoors, in the day or at night.

Never test too many fragrances at one time. Your olfactory system will be overloaded and you won’t be able to focus on each individual scent.

If you’re still unsure what your signature scent is remember you can always have more than one signature fragrance! You may prefer one for night time or one for just special occasions. Heavier scents are better suited to nighttime, while light florals are more appropriate for work for casual day time wear.

Brands We Love

Our Beauty Hall and Beauty Hub are packed with all of the world’s best scents! Discover some of our favourite brands here, which you can shop online or in-store.

Paco Rabanne

Legendary French fashion house Paco Rabanne has created a line of perfumes that are classic and enduring, while offering distinctive scents that embrace individuality, mischief, and euphoria.

From the fresh top notes and spicy base of 1 Million, to the underwater-inspired Invictus, it’s easy to find your signature scent amongst this range.

Giorgio Armani

As a discerning man or woman, you'll love Armani's sophisticated fragrances. Each one of these timeless and vibrant scents are carefully formulated, and expertly blended.

Voluptuous, intense and soft scents appeal to the vibrant, free and passionate woman, while contemporary blends of warm notes underscore the men’s collection.


Highly crafted, and endlessly imaginative, Prada's range of fragrances are designed to take the wearer on a multi-faceted journey of scent, and aims to constantly merge experimentation and tradition.

Sensual, purposeful, and boundlessly imaginative – the Prada fragrance range exquisitely balances experimentation with tradition.

Viktor & Rolf

Widely recognised and respected for its provocative haute couture and conceptual glamour, the house of Viktor & Rolf aspires to create spectacular beauty and elegance – and their fragrances are no exception.

Each one of Viktor & Rolf's fragrances is a masterful composite, blending raw natural materials with innovative trends, to produce a touch of magic. As beauty magicians, they create fragrance illusions.


Chloe's fragrances are enduring classics, and are often updated to ensure contemporary appeal, with a timeless twist. Appealing to women of all ages, the scents are feminine and distinctive.

Inspired by Sand and Sunsets, Chloe incorporates it’s pink and nude colour schemes in all aspects of its brand, including the beautiful new fragrance, Nomad.

Escentric Molecules

This ground-breaking range explores aroma molecules in unique ways with these binary fragrance pairs - each of which presents one aroma-molecule in two different ways.

The Escentric fragrance highlights the unique character of the aroma-molecule with ingredients chosen to bring out its key facets, while the Molecule fragrance is radically minimalist. It contains no odorants except the aroma-molecule, pure and singular.

Acqua di Parma

Acqua di Parma draws inspiration from Italy, where impeccable elegance and sophistication are the hallmarks of class. This fragrance range is created to suit the tastes of contemporary, multi-faceted people.

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