Menswear SS18 Trend Report

menswear
SS18 Trend Report

Brighten things up in summer festival-ready prints and colours, or keep things laidback with ripped jeans and earth tones. These are the must-wear trends for the upcoming season.

Crayola Brights

Crayon Brights

Continue to embrace bold colours this season. It’s all about patterns and vibrant colours, even when it comes to shirting and accessories.

With a kaleidoscope of uplifting brights, top brands including Penguin , Boss Green , Alpha Industries, Lacoste, The North Face and Superdry have recognised the opportunity to showcase more colour in their new collections. Forget about seasonal boundaries, and add bold reds, vibrant yellows, strong blues and hot pinks to your wardrobe this spring.

Desert Storm

Desert Storm

Earthy tones predominate in this laidback trend. Soft browns, night sky blues and slate greys are the staple colours, with deconstructed, ripped jeans being a key element. The ever-popular military style also features, but now with softer silhouettes and textures.

Take your style cues from Alpha Industries, Levis, Scotch & Soda, Diesel, Jack & Jones and Selected Homme.

Garden Party

Garden Party

Forget “Millennial Pink” – the soft pastel look is set to grow this season, and expand into a whole range of soft hues. In addition to warm pinks, pale yellows and pastel blues & greens feature heavily in new collections from favourites Gant, Ralph Lauren, Lacoste, Selected Homme and Farah Vintage.

Tropical Havana

Tropical Havana

A summer given, this look is perfect for getting that festival/holiday look all summer long. Hawaiian florals and bold prints appear not only on shirts, but on shorts, trousers, and even outerwear this season. This trend pervades into formalwear, with Cuban-inspired prints and accessories offsetting tailored suits.

Bold yellows, vibrant Blues, cerulean pinks, khaki greens and zesty orange are the top colours, with Farah Vintage, Selected Homme, Penguin and Levi's all channelling this summery trend.

Shop The Trends

  • Crayon Brights

    Crayon Brights

    It’s all about patterns and vibrant colours, even when it comes to shirting and accessories.

    SHOP
  • Desert Storm

    Desert Storm

    Soft browns, night sky blues and slate greys are the staple colours, with deconstructed, ripped jeans being a key element.

    SHOP
  • Garden Party

    Garden Party

    Forget “Millennial Pink” – the soft pastel look is set to grow up this season, and expand into a whole range of soft hues.

    SHOP
  • Tropical Havana

    Tropical Havana

    Hawaiian florals and bold prints appear not only on shirts, but on shorts, trousers, and even outerwear this season.

    SHOP