Beauty
IT Cosmetics

Exclusive to Arnotts in Ireland, IT Cosmetics has just launched online and in-store.

Innovative Technology is IT. Developed with leading plastic surgeons and dermatologists, IT Cosmetics creates products that are game-changing and, when in the hands of real women everywhere, become life-changing. IT’s clinically proven, innovative, problem-solving products harness cutting-edge anti-ageing technologies and skin-loving ingredients to truly give you the power to be Your Most Beautiful You.

With the belief that beauty can change the world, IT Cosmetics is dedicated to helping women face the effects of cancer with confidence. Brow Power Brow Pencil is loved by cancer survivors, plus IT Cosmetics has donated over €8 million in Brow Pencils to the Look Good Feel Better programme, in support of women with cancer.

Meet Original IT Girl
Jamie Kern Lima

If there is a beauty issue that troubles you, most likely I suffer from it too. I pour my heart and soul into creating truly innovative and effective problem-solving products that make you look and feel your most beautiful!

At IT Cosmetics, we live and breathe to ensure we keep every single promise we make to you, whether it comes in a compact, lipstick bullet or tube—or whether it’s our commitment as a beauty company to change the conversation about what is beautiful. Because beauty is personal and infinite and it doesn’t have one definition or look. The most beautiful women are real, and your real beauty inspires me

Jamie Kern Lima

"I pour my heart and soul into creating innovative problem solving products that truly give you your most flawless skin ever! Even if you have problem skin like I do, these products will make you look and feel your most beautiful… That’s why I live and breathe." – Jamie Kern Lima, Founder.

Discover The Top 5 Best Sellers

Liquid Matte Lipstick

# 1 Your Skin But Better CC+ Cream

Developed with plastic surgeons, CC+ Cream with SPF 50+ is your all-in-one multitasking beauty miracle! It truly gives you full, flawless, perfect coverage and protects your skin with SPF 50+ UVA/UVB physical sunscreen. Clinically tested to increase skin hydration and smooth the look of skin texture, this breakthrough colour-correcting cream won’t crease or crack and will instantly camouflage skin imperfections including dark spots. Infused with an advanced anti-aging serum made of hydrolyzed collagen, peptides, vitamins and antioxidants, it minimizes the look of wrinkles and pores for your most supple and flawless-looking complexion.

Liquid Matte Lipstick

#2 Bye Bye Under Eye Concealer

Developed with plastic surgeons, this best-selling, award-winning, cult-favourite waterproof concealer delivers highly pigmented, long-lasting coverage that won’t crease or crack. Infused with high-performance pigments and anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, the game-changing formula improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger!

Liquid Matte Lipstick

# 3 Bye Bye Pores

Instantly erase the appearance of imperfections with Bye Bye Pores™ Poreless Finish Airbrush Powder, your airbrushed perfection in a jar! Developed with plastic surgeons, this anti-aging, skin-perfecting powder is infused with Bye Bye Pores Optical Blurring Technology™, real silk, hydrolyzed collagen, antioxidants and peptides. It makes the look of your pores disappear from view and smooths away the appearance of wrinkles for a more youthful, airbrushed complexion. Plus, the universal translucent shade goes on completely clear and works on all skin tones!

Liquid Matte Lipstick

#4 Brow Power

The original phenomenon! Developed with plastic surgeons, Brow Power Universal Brow Pencil is infused with brow enhancing ingredients and proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! This #1 best-selling*, award-winning innovation features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colours based on pressure and completely covers grey. Apply softer strokes for lighter hair colours, and press harder for darker tones. It truly is your brows but better!

Liquid Matte Lipstick

#5 Superhero Mascara

Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results.