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The INKEY List
The INKEY List is premium skincare made simple and cost-effective. The brand that everyone’s talking about has arrived online and in our Beauty Hub in-store.
The brand new ingredients-led line aims to eliminate all of the technical jargon that many would-be skincare fanatics simply do not understand. The Inkey List is an industry term referring to the ingredients that make up a beauty product, so this brand aims to use as few ingredients as possible, to create consumer-centric and straightforward skincare.
The Inkey List identified a gap in the market for skincare that was of the highest quality, but was extremely easy to understand – in effect, the brand can be considered to be your own personal beauty translator!
We’ve rounded up our favourites from this game-changing line, which also happens to be cruelty-free!
The Hero List
A powerful moisture-binding ingredient that works beneath the skin surface and that can hold up to 1000x its weight in water. Hyaluronic Acid hydrates skin, reduces fine lines and wrinkles.
Caffeine is an anti-inflammatory derived from coffee, which helps to reduce puffiness and dark circles, and assists in the prevention of skin damage from free radicals. Caffeine is used to fight signs of aging, and draw excess fluid from the cells, to tightening and tone the skin.
For best results, using in the morning and evening after cleansing.
Vitamin C is a powerful multifunctional antioxidant that helps to protect skin from damage caused by environmental pollution. It works to brighten skin, even skin tone and reduce fine lines.