Introducing Floral Street

Inspired by London, and created for modern women around the world.

Born out of London’s melting pot of culture and style, Floral Street is a fragrance inspired by the city’s vibrant streets and iconic heritage, and named after Covent Garden’s Floral Street. Inspired by the strong, confident woman, Floral Street is a collection of incredible fragrances built with them in mind and created by one of the best noses in the world.

Founder Michelle Feeney has taken her thirty years of experience working with global cult beauty brands and poured it into Floral Street.

Laurel Trainor

"Since the age of three, when I first smelt the gardenias in my great grandmother’s cottage in Ireland, I’ve been captivated by scent.” Michelle Feeney - Founder

Each bottle of Floral Street fragrance is electrified with its own original artwork, and tucked inside a ground-breaking pulp carton with a beautifully embossed lid.

Scents We Love

Arnotts - Bass

London Poppy

A love letter to London: a city as tough as ever-lasting poppies. A city that sees the sun through the clouds, a scent that opens with a bright beam of light. Sicilian Lemon and Florida Orange bring the zing. A salt-spray marine note adds an unexpected sea-facing view. The ultimate urban mood lifter.

Wonderland Peony

This sweet floral is stuffed full of them. Armfuls of peonies, pink berries and violets. A shot of cedarwood lends a woody-balsamic warmth while vetiver injects the tiniest hint of hazelnut. Sophisticated, not soft. Captivating, not cute.

Neon Rose

Freshly-chopped jasmine draped around your neck. Roses around your wrist. These buds were cooked up in the Floral Street lab for extra punch. Crisp, green Angelica leaves bring a botanical dimension, while fresh Bergamot floats overhead. Super-clean, super-floral.

Wild Vanilla Orchid

It’s vanilla, but not as you know it. A raw-edged confection of creamy vanilla beans, blossom, cassis, and citrus, dressed in a bunch of just-plucked jasmine. Offsetting the lingering sweetness; bamboo and sandalwood bend and fold underneath. Laid-back but exquisite. White tulle and high tops in fragrance form.

Iris Goddess

There’s nothing shy about these violets. An explosion of powdery petals collide with ripe red fruits. Black vanilla, warm musks and earthy carrot seed bring exoticism and depth, sparkling lemon zest and red chilli pepper add a jolt of life. Other-worldly and mystical. From the forest to the desert. An adventure in a bottle.

Chypre Sublime

Because we’ve never smelt a flower we didn’t like, we’ve loaded almost all of them into this un-put-down-able blend. Purified damask rose, violets, patchouli and geranium tap their feet. Olibanum – used to awaken the spirit in meditation – offers a resin-soaked wooden table for the flowers to perch on. A fragrance for musicians, painters and poets.

Black Lotus

Single-handedly redefining the notion of floral fragrance: Black Lotus is the classic English-Rose dressed in a black leather jacket. Intoxicating, spirited, bohemian and alive. Complex and multi-faceted, the sweet honeyed scent of centifolia rose adds depth to lighter, spicy nuances by way of red peppercorn and saffron. Once smelt, forever adored.

Ylang Ylang Espresso

For the rebels. The thinkers. And the leaders: a powerful fragrance with its own electric current. A strikingly modern blend of red rose, ylang ylang and jasmine cross paths with a soothing cloud of just-brewed coffee, fresh cream and sichuan pepper - sustainably harvested from the foothills of the Himalayas. A fragrance to get lost in.

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