LG GRAB.AEUSLBK xboom Grab by will.i.am Bluetooth Speaker

will.i.am as LG’s Experiential Architect for xboom Grab

LG appointed will.i.am to redefine xboom as a brand that elevates listening experience with completely new sound and style. A nine-time Grammy winner, will.i.am is undoubtedly a true icon of pop culture. 

All “xboom by will.i.am” are professionally refined by will.i.am to deliver more balanced sound with warmer tone. With expertise in music and technology, will.i.am fine-tuned xboom Grab for energetic, dynamic sound in a compact design.

Award-Winning Sound UI Crafted by will.i.am

LG xboom’s Sound UI, personally directed by will.i.am, has been recognized as a winner of the 2025 Red Dot Award for UX Sound Design. Every operational sound—from power on and off to Bluetooth pairing and volume control—has been exclusively developed under his music and sound design direction. Experience a precisely crafted sound interface that transforms every interaction into a signature moment.

Dynamic sound from the dome tweeter expertly crafted by Peerless

Crafted with a 16mm dome tweeter from Peerless, a century-old high-end Danish audio unit manufacturer, for exceptional sound quality. Enjoy vibrant, dynamic signature sound perfect for outdoor play.

Discover AI Personas: Diverse DJs with Unique Cultural Backgrounds and Personalities

Experience the joy of choosing an AI DJ that matches your mood, the moment, or the atmosphere you love.

Each persona brings its own unique cultural perspective and personality, offering not just music and news, but also the fun of discovering different cultural nuances through their style and expression.

Curated news & nonstop music with elevated sound

Select a station based on your interests to enjoy curated news alongside unlimited music, all in a seamless, integrated experience.

Here it clearly with xboom signature sound, bringing every note and word to life.

Instant access to news, music, and your AI DJ

One touch unlocks a world of audio. Dive into the latest news, explore hottest tracks, and chat with your intelligent AI DJ. No more endless scrolling – just what you want.

AI sound for every genre

Choose manually from rhythm, melody, or voice-oriented modes based on your preference, or let AI set the most optimal mode for you. AI analyzes audio and adjusts the sound to suit the genre.

Features:

• Audio tuned to perfection by will.i.am
• Exceptional sound from dome tweeter
• Certified to meet military standard for strong durability
• Long battery life – Up to 20 hours
• AI Lighting that syncs with sound
• AI Sound & Space Calibration to optimize sound for your music