LG 50UP77006LB 50 Inch 4K UHD UP77 Smart TV

LG UHD TV provides vibrant colour and accurate detail with Active HDR. Enjoy your favourite films in the same quality as the original with multi HDR formats including HDR10 and HLG.

LG UHD TVs surpass your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD.

LG UHD TV combines 4K picture quality with an incredibly large screen to deliver an all-new level of immersion.

Bring the cinema home. FILMMAKER MODE™ and HDR bring you a more immersive viewing experience. Connect with your favourite streaming platforms to access the content you love.

Streaming has never been easier. Get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more on LG’s webOS smart platform.

FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

Jump into the action. Game Optimiser, fine-tuned HDR graphics, and low input lag make gameplay faster and more immersive.

ALLM and eARC meet the latest HDMI specifications. ALLM detects your game console and automatically gives you the optimal settings for fast action gaming. With eARC you're assured of the best quality audio connection.

Manage all your settings in one place with modes optimised for various game genres: FPS, RPG, and RTS. Control contrast with black & white stabilisation for better visibility.

HGiG recognises tv performance and picture quality then tunes HDR graphics to provide the ultimate HDR gaming experience.

LG UHD TVs allow users to take full and instant control of games without delays.

Features

• Absorbing and atmospheric sound quality with AI Sound
• Dazzling 4K Ultra HD viewing with vibrant picture quality
• webOS smart platform with Freeview Play, Netflix, Disney+ and more
• Sleek and slim design with dual pole stand
• Easy voice control command with Google Assistant and Alexa

• Appliance Removal Preparation: Brown Thomas Arnotts will take away your old appliance upon delivery of your order. Please ensure your existing appliance is disconnected, clean and ready for removal ahead of the delivery time. This excludes gas appliances, as this must be carried out by a certified gas installer.
• Included in this price is a contribution to recycling costs of €5