Your Shopping Bag is Empty
Pitch '25 - Meet The Finalists
We are delighted to announce our five Pitch ’25 finalists.
The brands chosen will now benefit from mentoring with our experienced team and retailing both in-store and online from November to early January - Arnotts’ busiest time of year.
Shop the brand's innovative and exciting products as part of the Christmas Market from 13th November 2025.
CurlyCo by Denise Walsh
Founded in 2023, CurlyCo is more than just a haircare brand - it is a celebration of curls, crafted by experts and passionate about empowering individuals to unleash their best curls at home. Each product is infused with luxurious essential oils, designed to energise and refresh both you and your curls. Rooted in Irish heritage, CurlyCo is committed to making salon-quality, professional-grade haircare both accessible and affordable for customers across Ireland.
Gaia Filters
Gaia Filters is a female-founded Irish wellness brand created by April McGrath to tackle the hidden issue of harsh shower water. With an advanced five-layer filtration system and a sustainable refill model, Gaia Filters remove chlorine, heavy metals, and other impurities - protecting skin, hair, and overall wellbeing. The Gaia Filter transforms the everyday shower into a ritual of care, comfort, and protection.
Hildun Beauty
Hildun Beauty was founded by beauty writer Suzy Griffin Dunne, who saw a need for high-performance luxury makeup at an accessible price. While on maternity leave, she partnered with world-leading R&D teams to develop cutting-edge formulas that deliver instant impact for both makeup lovers and professional artists alike. With a mission to make premium beauty more inclusive, Hildun Beauty is redefining high-end cosmetics for the modern consumer.
Snugabugz
Snugabugz is an Irish baby brand designing organic cotton socks and booties that actually stay on little feet. Founded by Dervla Arthurs, a mother of three, the brand was inspired by the daily parenting frustration of lost baby socks. With innovative designs and GOTS-certified organic cotton, Snugabugz combines style with functionality - featuring seamless toes and non-slip soles to support early walkers. Practical for parents and adorable on babies, Snugabugz is also perfect for gifting.
Your Skin Stuff
Your Skin Stuff is the first Irish skincare brand dedicated to pre-teens. Founded by award-winning beauty entrepreneur and aesthetician Ellen Kavanagh Jones alongside entrepreneur Conrad Jones, the brand was created to fill a gap in the market for safe, effective, and age-appropriate skincare for young people. Developed with dermatologists and guided by pre-teen advisors, the formulas feature proven ingredients like hyaluronic acid, niacinamide, Vitamin C, and zinc oxide – all carefully balanced for young, developing skin.
Visit the finalists in-store, support their brands and keep an eye on our socials to see how they are getting on!
What is Pitch ’25?
Pitch is a business accelerator initiative from Arnotts, created to empower innovative start-ups
and entrepreneurs based in Ireland or Northern Ireland, regardless of nationality.
Following the success of Pitch ’24, we’re proud to return for a fifth year. Finalists will receive hands-on
mentorship from industry leaders in brand development, retail strategy, and customer engagement. Each will earn
a place at the 2025 Arnotts Christmas Market, with the overall winner awarded a prize package worth
€70,000.
Consisting of a €10,000 business development fund from Arnotts, financial advice from Pitch sponsor
BKK Financial advisors, PLUS a media campaign fund courtesy of The Business Post, Newstalk, and PML
Group.
Whether you're a founder with years of experience or just beginning your journey, Pitch ’25 offers the tools and
exposure to elevate your business.