SAMSUNG UE50CU7100KXXU 50" CU7100 4K UHD LED Smart TV

Shows your content's true colours

Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.

Upgrade the picture and sound quality

Think of the processor as the brain of the TV, working in the background to improve the picture and sound quality. Simply relax and enjoy the content you love whilst the TV boosts the quality to 4K detail and adjusts the sound depending on what's playing. Streaming movies or watching live sport, you’ll feel part of the action.

*Upscaling may not apply to PC connection and Game Mode.

An abundance of apps and services to enjoy

With the best-selling Samsung Smart TV* you can dive into a huge collection of 4K films, TV shows and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** – all in one place. Not sure what to watch? Our easy-to-use Smart Hub platform gives you recommendations.

*Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia.** Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Control your smart home from your TV

Control the devices in your connected smart home through your TV. From game consoles to Bluetooth speakers and 1000s of smart devices, this TV gives you simple control*. You can monitor home cameras, or see who’s at the door from the comfort of your sofa. Finally, smart living – made simple.

*Requires SmartThings app, Internet connection, and SmartThings enabled devices.

See depth and detail in every scene

High Dynamic Range opens up previously hidden depth and detail in the lightest and darkest scenes for a more lifelike viewing experience.

Enhanced depth and colour

Enjoy striking images with enhanced depth and colour contrast ratio.

Where gaming comes together. No console required.

Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required, just turn on your TV and play.

*Internet connection, additional gaming service subscription and compatible controller required.
**Content services and UI are subject to change without notice.

Motion Xcelerator

Experience clear picture and smooth performance with Motion Xcelerator. Samsung’s clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.

Knows when you’re ready to play

With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.

Sound that tracks the action on-screen

Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Samsung TVs and soundbars play together in perfect harmony

Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.

* Check for Q-Symphony compatibility on soundbar product specifications. * Soundbar sold separately.

Sound perfected to what you're watching

Whether you're watching sports, the news or the latest blockbuster, your audio needs are different. Adaptive Sound recognises the content on screen and adjusts the sound to what you're watching. Whether the director’s intent is to make you feel part of the crowd or centre stage, the TV will fulfil.

Less frame, more picture

Gone are the days of a thick black border around your screen. The near bezel-less screen leaves you with less frame and more picture, for a more immersive experience.

Features:

• Appliance Removal Preparation: Brown Thomas Arnotts will take away your old appliance upon delivery of your order. Please ensure your existing appliance is disconnected, clean and ready for removal ahead of the delivery time. This excludes gas appliances, as this must be carried out by a certified gas installer.
• Included in this price is a contribution to recycling costs of €5