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Fashion
On Set With Damson Madder
We’re taking you behind the scenes of our latest brand launch, Damson Madder. A brand known for playful prints, standout silhouettes, bold colours and conscious design. From the first spark of inspiration, to mood boards and adding our styling, follow along as we bring Damson Madder to life for our online store. Shop the range online, in app and in-store now.
GETTING TO KNOW THE BRAND
Damson Madder are known for their playful approach to sustainable fashion, delivering maximal style with minimal impact. The brand is all about bold colours and prints, effortless layering, and consciously-made staples. As the stylists unbox the collection, they’re already imagining the stories we want to tell. How will we style it? What vibe do we want the shoot to give? Damson Madder is expressive, fun, and unapologetically cool, so that’s exactly how we plan to showcase it.
IDEAS START HERE
Before a shot is taken, there’s a lot of prep that goes into each photo. Each outfit is carefully planned, and laid out in collage boards to capture the vision for how it will appear online. Colour is everything with Damson Madder and we pair colours, prints and textures to bring the brand's aesthetic to life. We organise each piece ahead of time, making sure we’re ready to shoot.
STYLED TO PERFECTION
Next, it’s time to meet our model for the day, someone who embodies the energy of the brand. We kick off with a quick team briefing, sharing our mood board, key looks, and styling direction so they’re in the zone. Our stylists are there every step of the way, fitting and adjusting, layering, and making sure every detail looks perfect on screen.
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BEHIND THE CAMERA
Our photographer is briefed on the brand look & feel and works closely with the styling team to capture movement, mood, and energy of Damson Madder. It’s a team effort! Capturing the perfect shots takes years of experience.
THAT'S A WRAP
Now time to choose the selects that show off the product from every angle, making sure it aligns with product guidelines. We choose the shots with customers in mind, as we want to inspire them to be able to style the products in these ways. The shoot team hand their assets over to the digital team who work on product pages, edits, articles and more.
AND...WE'RE LIVE
From idea to add-to-bag, Damson Madder is live on site. Shop online and in our app and you now know the behind the scenes magic that made it happen. The range is also available in-store at Arnotts.
Shop Damson MadderShop The Scandi Style Edit
