Aloe vera is a star ingredient for calming and hydrating your skin which is why it's so popular in skincare. It reduces itchiness and prevents water loss to soothe irritation and burns. That's why you'll often see aloe vera in sun aftercare and sensitive skin products.
Aloe vera is a versatile, sustainable plant used medicinally for hundreds of years. The main role it plays in beauty products today is calming irritation. This is because it has a fantastic mix of vitamins, minerals, and amino acids that aid in soothing your skin.
Anyone looking for an ingredient to soothe their skin. It can help whether you needs it due to burns, sun damage or irritation.