Lancôme invents the first skincare treatment that revives the activity of genes for younger skin. At the very origin of your skin's youth: your genes. By expressing themselves, the genes produce specific proteins that can be found on the skin's surface. These proteins are the signature of skin's strength. With age, their presence diminishes.
Today, after 10 years of research and 5 patents, Lancôme changes the face of men's skincare with the first Youth Activating Concentrate Génific HD. Revive genes' activity and stimulate the production of strength proteins for younger-looking skin.
