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SS18 Trend Report
Brighten up your look in summer festival-ready prints and colours, or keep it laidback with ripped jeans and earth tones. Discover our must-have trends of the season for Spring/Summer.
Celebrating fashion’s power to generate confidence, this bold and bright trend is alive with primary colours. Super-charge your look by going head-to-toe in one striking colour, or pair separates in contrasting combinations. A host of silhouettes can be found in this trend - from sophisticated suiting to delicate dresses, and playful outerwear. The hottest colours include tomato red, Nile green and hot pink.
Key brands channeling this dramatic look are Strenesse, Ganni, InWear, Tara Jarmon, Luisa Cerano, Marella, Millie Mackintosh, Niamh O'Neill and Caroline Kilkenny, with Freya, Elomi, Wacoal, and Fantasie filtering the trend to lingerie.
Inspired by the 1970s, and taking inspiration from the American sub-culture theme, this look features a variety of styles, from slick, high-waisted jeans, to relaxed Western shapes, and tailored silhouettes. Key details are layered ruffles, lighter washes, animal accents, and muted colours. In the world of accessories, relaxed shapes such as the slouchy hobo and backpack embody the free-spirited feel of this trend. A sun-bleached palette of earthy browns, tobaccos, and soft blues and greys prevails.
Take istyle notes from the new collections by Marella, Max & Co, Samsoe & Samsoe, Ganni, Levi's, Set, Caractere, Furla and Coccinelle.
Traditional feminine silhouettes and gorgeous pastel colours are the backbones of this ladylike trend. Whimsical shapes in varying lengths are sprinkled with delicate florals. The dainty and delicate shapes are in line with a wider return to feminine dressing. This palette is all about pastels – pair your ice-cream pinks, yellows, and greens with a light grey.
Get your fill of florals with new season lines from Claudia Strater, InWear, FeeG, Roisin Linnane, Masai, Max&Co and Millie Mackintosh.
Botanical blossoms, palm fronds, and novelty prints take centre-stage in this Cuban-inspired trend. Ruffles and wraps are the perfect choice to take you from the beachfront, straight to the dancefloor. Vibrant, intense hues lead the way, with orange, bright pink, fiery red and blazing yellow bring an unmistakeable energy to this look.
Channel your inner salsa girl with brand new collections from Millie Mackintosh, Luisa Cerano, Tara Jarmon, Max&Co, Marella, Thought, Masai and Niamh O'Niell.